Activision overvejer at indføre en abonnement service i deres Guitar Hero spil, hvor fans kan downloade nye sange hver månede, ifølge Activision’s Mike Griffith. Hr. Griffith forklarer at de udforsker nye idéer, og pt. snakker de om at Guitar Hero brugerne evt. vil kunne købe et årligt medlemskab, hvor de vil få mulighed for at downloade et specielt antal sange hver månede. Hidtil er ingen priser, start dato eller lignende afsløret og det er kun på tegnebrættet i øjeblikket, så indtil videre kan de mange plastic shreddere holde kreditkortet i ro.
Mike Griffith udtaler:
Looking even further out, we’re exploring new models, like an annual pass subscription where players can subscribe and get a certain number of songs downloadable each month.
We’ve learned that the consumer still has an insatiable appetite for more, Consumers have downloaded over 20 million individual songs for the franchise, and they still tell us they want more
In fact, the Guitar Hero: Aerosmith game delivered 10x the revenue compared to Aerosmith’s most recently released CD in 2004, when comparing equivalent launch periods.
Kilde: Shacknews
